On June 27, 2025, Sofia hosted an event without precedent in Bulgarian fashion history—the Royal Fashion Show Sofia, featuring world-renowned designer Walid Atallah and Lebanese superstar Nawal Al Zoghby. This was the first fashion show of such scale and caliber ever held in Bulgaria, and Palms Travel had the honor of organizing the entire trip and stay for all the stars and VIP guests—from Dubai to Sofia and back.
Palms Royale Sofia – World-Class Luxury in the Heart of Bulgaria
The event was hosted by „Палмс Роял“ София—the country’s largest and most luxurious entertainment complex, located within the iconic Grand Hotel Millennium Sofia. The complex covers an area of 6,000 square meters and offers an unparalleled atmosphere, combining a Las Vegas-style casino with two exquisite restaurants featuring themed evenings. Palms Royale Sofia is recognized as the largest and most modern entertainment complex in Bulgaria and one of the most significant in Europe, with impeccable service and impressive infrastructure.
Royal Fashion Show Sofia – Fashion, Glamour, and International Stars
Guests at the Royal Fashion Show Sofia enjoyed an exceptional evening that began with a cocktail reception and business networking forum, followed by a gala dinner and a fashion show by Walid Atallah. The designer’s latest haute couture and jewelry collections were presented on the runway, impressing the audience with their elegance and unique style. The highlight of the evening was a special performance by Nawal Al Zoghby, who helped create the event’s unique atmosphere.
Among the attendees were international celebrities, fashion icons, business leaders, and media representatives, who appreciated not only the art of fashion but also the exceptional level of organization and hospitality.
Palms Travel – The Expert in Luxury Experiences
Palms Travel handled the entire organization of the trip for all VIP guests and celebrities, taking into account their individual requirements for comfort, security, and discretion.
We provided:
- A private luxury jet from Dubai to Sofia and back
- Individual VIP transfers in luxury vehicles from the guests’ residences to the private terminal at Dubai Airport, as well as transfers in Sofia to the hotel and back
- Personalized service throughout their entire stay, including accommodations in the finest apartments, excursions, shopping, and leisure activities tailored to the guests’ preferences.
Our team of professionals ensures that every step of the journey is flawless—from the moment of takeoff from Dubai to the very last moment in Sofia. Palms Travel is a Bulgarian agency specializing in luxury travel for individuals and corporations, with extensive experience in organizing exclusive events and VIP services around the world. We don’t just organize trips—we create memories that last a lifetime.
The Significance of the Event
The Royal Fashion Show Sofia set a new standard for luxury events in Bulgaria and the region. It was the first fashion show of its kind to bring together global fashion icons, artists, and the business elite in one place, demonstrating that Sofia can serve as a world-class venue. Palms Royale Sofia has established itself as a world-class venue capable of hosting even the most discerning guests and events.
Palms Travel – Your trusted partner for luxury travel, private transfers, and unforgettable experiences. Contact us to make your dream a reality!
